You can win in a downturn. I've done it, and I can help you do the same.
I've launched homebuilding companies in a recession, built a new region as the market recovered, helped turn around failing companies, and helped builders make the decisions that separate those who stall from those who come out stronger. Through advisory and consulting for homebuilders, I help owners and CEOs make better decisions, align their teams, and grow more profitably, whatever the market.
Is it the market, or your strategy?
During the Great Recession, I started a homebuilding company in a community where other builders had failed. Here's what that taught me about finding opportunity in a hard market, and how to tell whether the problem is the market or the plan.
Don't just survive the downturn. Use it.
A down market isn't just about surviving. For a well-run builder, it's the best time to gain share, topgrade the team, and build the foundation for the next upturn. It also punishes slow or wrong decisions. I help owners and CEOs move decisively and get the big decisions right.
Situations I've solved.
What's worked before isn't working now, and you need fresh ideas and perspective. I can help.
The big picture, and the team that runs it.
I've run homebuilding companies for nearly 30 years, including entry-level, move-up production and custom. I focus on the big picture: your strategy, and the leadership team that runs it. Along the way, I find the gaps that hold performance back and help close them.
See how I work →- Strategy, priorities and the plan, including the decisions a hard market forces on land, starts, overhead and pace
- Building and strengthening your leadership team
- Alignment with your partners, investors or board
- Operating rhythms, KPIs and scorecards that keep the plan moving
- Readiness for growth or a market shift
- Market positioning, marketing and a sales process that converts more of your leads
- Operations and costs, from purchasing to cycle times
Every part of your business, graded.
In the Clarity Diagnostic, you, your leadership team and I each grade every part of the business, from capital and land to sales, customers and data. Comparing the grades shows where you agree, where you don't, and what's really holding performance back. Then we trace each weakness to its root cause and the leader who owns it, so the plan starts with what to fix first and who should fix it.
The free scorecard shows how you see your company and where I'd look first. The Clarity Diagnostic tests that against the numbers and your whole leadership team, finds the root causes, and ends with a plan your team owns.
Proven in hard markets, and good ones.
Many start-ups I coached quickly became leaders in their markets. They were smart about their land positions, carefully refined their product and specifications, built great sales teams, and focused on execution and an exceptional customer experience. That's the work I help builders do.
In builders' own words.
Jim’s leadership in guiding our partnership through that shift, with several partners who had different motives, outlooks, and beliefs, was critical. Since making that shift, our business in Northwestern Nevada has been thriving.
Jim put up the capital and I ran the day-to-day operations. He also helped me recruit our first employees, secure our land positions, develop our first model homes, and build the sales team, and he coached me through the early challenges.
When my business reached a turning point, Jim stood behind me and invested in it himself. His out-of-the-box thinking and willingness to listen created a space for creative collaboration that helped take my business to the next level.
Built around your company.
Choose the level of involvement that fits: Second Chair, one-on-one coaching for you; Impact, the full engagement with your leadership team; Impact Plus, the whole team, hands-on; or a focused engagement such as a planning off-site.
See advisory options →
Let's talk about your market.
The introductory call is free and typically about 30 minutes, longer when it helps. We'll talk about your company, your market and whether we're a fit, and if I can help, I'll suggest where to start.